About a year ago, I visited Fred Tio in Santa Cruz with an idea to start a CBD company. I had no sense of the adventure ahead of me and how much the experience of building Trilogía would transform the way I approached life. I have always believed anything was possible with enough tenacity, but
beyond that, I didn't know what I believed in. What was to come would change my perspective entirely. The overarching feeling that describes my experience with Trilogía is "kismet," the word for when fate and intent collide in magnificent, awe-inspiring clarity. Kismet can feel auspicious, like walking into a coffee shop for a latte and walking out head-over-heels in love with the barista. Luckily (in real life), fate, kismet, destiny — whatever you want to call it — is rarely of that sort. It's not just a random chance or happening. Kismet is the result of intention, positivity, receptiveness, and yes, being in the right place and the right time. The first thing Fred Tio told me when I asked him if he wanted to make a CBD company was, "You're about five years too late, buddy." The second thing he told me was that he had already started a cannabis company, with his farm, Zarabanda. In the time since we had last met, he had left his stressful and lucrative career in Silicon Valley to set up roots in Santa Cruz County. He traded his Apple badge for an apple orchard, where he had established himself as one of a handful of legal growers of cannabis in the county. In that time, he had
made some incredible friends in the SCCA – the Santa Cruz Cannabis Alliance – and he wanted to introduce them to me before we decided anything further about the company we would make together.
Fred set up tours throughout Santa Cruz County. At the time, I had no clue that we'd be taking the long road towards a line of cannabis-inspired products that had no CBD in them. The only thing I knew was that Fred Tio had a passion for doing the right thing by 4:20, and I was along for the inspirational ride.
The unofficial mayor of Santa Cruz, Fred reached out to his copious connections and arranged for our team to visit several farms, dispensaries, and laboratories, so we could deeply understand what the people at the source of the matter believed in. We interviewed dozens of thought-leaders and pioneers in the cannabis space, each with their unique opinion on the plant, nature, and where we fit in, in the grander scheme of things.
What Fred was showing me was that cannabis wasn't just an ingredient. It wasn't about CBD at all. We learned from an Ayurvedic traditionalist that cannabis had been used for millennia as a sacred healing herb, one of five sacred Vedas. We learned from a molecular biologist that cannabis was more than THC and CBD, that there was another group of compounds called terpenes that were the primary modulators of the entourage experience. Essentially, terpenes fine tune the benefits and effects of different cannabis strains. In talking to dozens of Santa Cruz thought-leaders, what Fred Tio wanted to show us was that the people in Santa Cruz lived and (literally) breathed the herb. Cannabis connected people to the Earth, their hands in the soil, in a land fertile with natural splendor. Cannabis enriched their community. It brought them together. It made them advocates for wellness and better farming practices. It's the birthplace of WAMM, The Wo/Men's Alliance for Medical Marijuana, founded by Santa Cruz cannabis activist Valerie Corral. What we unearthed was that this magical place between the ocean and the Redwoods represented the next-wave in cannabis innovation because the people there have long been on a quest to set the standard for the highest quality healthiest cannabis plants, and cannabis products anywhere.
After our last interview, Fred took me aside and told me that there was no better product to market than the truth. The opportunity wasn't that we could sell a bunch of CBD products; the opportunity was that we could tell cannabis's story, genuinely, and at the best time in history to do it.
If you asked me to summarize my thoughts on what cannabis has to offer, I could tell you about its benefits in three simple terms. It can help you sleep. It can help you relax. It can open your mind. The truth of the matter is, cannabis is far more complex. It's overflowing with potential, with several decades of research to come in understanding its healing properties. It's also checkered with a history fraught with stigma. Despite the passing of the 2018 Farm Bill, which legalized hemp at the federal level, many retailers and regulators are taking a wait-and-see approach. As such, consumers are left in the dark about what to buy, who to trust, and why to care. In Trilogía, I found many reasons to believe. It connected me with a long-time mentor who continues to teach me the ways of marketing, not for money, but for understanding. It has helped me dig deeper into what I believe in and align myself with people whose sole mission is to help others and do little damage to the environment in the process. It has let me experience nature through the lens of a cultivator, and in Santa Cruz, through the perspective of awe-inspiring humility. If every day you could wake up with a connection to nature, perhaps your life would be a little more balanced. In Trilogía, we have an opportunity to connect people with nature through the wonders of cannabis.
— Cal Chan, Co–Founder & President
Imagine a seed. A single seed of any kind, as long as it grows in soil. Where in the world should you plant it? Where will it flourish?
We say, Santa Cruz, the nexus of cannibis cultivation.
The sun is perfect in Santa Cruz. Seeds here breath ocean breath; seeds here live a California sun-grown dream, free of pain and pesticides. Free to flourish, Santa Cruz sunlight is an inalienable right.
It is paradise for a seed. And that’s why the cannibis grown here is spectacular and without equal. All that’s natural flourishes between the ocean and the Redwoods. The greenest greens grow here. You can really know what makes a thing unique when you understand where it comes from.
— John Choe, Write & Santa Cruz enthusiast
We understand that cannabis is still a taboo subject. Because of this, we offer the highest-quality cannabis experiences as well as all-natural, holistic, plant-based healing that can deliver the promise of cannabis without using cannabinoids at all. We think this is an essential mission because there are so many preconceived notions around marijuana, CBD, THC, and the entire industry in general.
Terpenes are unique to the plant world. They create scents and flavors in everything in nature. They work synergistically with and without cannabinoids and other botanicals to restore homeostasis in the human body. Our products are proprietary, liposomal blends of terpenes, adaptogens, and nootropics with one targeted need state in mind. Some include CBD; some don’t.
The fact is, in cannabis, there are hundreds of medicinal compounds—including cannabinoids and terpenes. They have been used for millennia to help with three essential needs: Sleeping, Healing, and the Human Mind (focus, transcendence, spirituality, productivity).
Our core experts team in biochemistry, Ayurvedic medicine, and lipid technology, innovated our formulas making sure that each bottle contains the latest and most effective remedies.
With a bachelors in plant biology and chemistry from Humbolt State University, Sera is passionate about the science behind natural products and quality ingredients. She has worked exclusively in the field of cannabis for over 6 years, predominantly researching terpenes and cannabinoids.
With a masters in biochemistry and molecular biology, Hardip has over 13 years of experience in cannabinoid-to-body interface, and a background in ayurvedic medicine. She focuses on natural plant medicine and is a strong believer in the healing power of herbs.
Starting his career as a biochemist, Dr. Emek has worked with plant-based medicines for over 15 years. He is passionate about the endocannabinoid system and the therapeutic benefits of cannabidiol. His research has lead to several advanced discoveries and has given him a unique perspective on the potential of cannabinoids and terpenes.