"When the COVID-19 pandemic erupted in the US, we took a pause as a company. We looked at the collection of products we were planning to launch and determined that we had to prioritize the immediate needs of people right now, in this new normal. Addressing real human needs is one of the tenets of our brand, and right now, people want to protect themselves and the people they love. One way to do that was to create an affordable, effective hand cleansing product," says Cal Chan, President of Trilogía.
"We wanted to do more than just white label something with a high percentage of alcohol because, at Trilogía, we know that plants and botanicals make everything better. Hand Cleanseis thoughtfully formulated with high-quality alcohol and infused with antimicrobial, antiviral, and antibacterial terpenes. These terpenes also have a host of aromatherapeutic, anti-inflammatory, and skin-calming benefits. Our spray smells like a walk in the woods—it's calming for both the mind and body."
Hand Cleanse × Masks for Good
The team at Trilogía decided to create Hand Cleanse after launching our Masks for Good PPE donation campaign, which delivers PPE to essential workers on the frontlines of the COVID-19 pandemic. "I couldn't sleep at night knowing I could be doing something to help people who were risking their lives to protect the people I care about," says Trilogía CEO Federico Tio. "Our small but mighty team of eight people, worked tirelessly to raise funds, source, and distribute more than 20,000 KN95 masks to healthcare workers across the country, and it felt so good to just give back. Helping people is one of the tenets of our company, and being able to do just that in a straightforward way was incredibly gratifying. That campaign became part of the fabric of our company, and we want to keep giving back as long as we can."
Because of this, Trilogía will donate a percentage of the profits from the sale of Hand Cleanse toward Masks for Good,so we can continue to support essential workers with personal protective equipment. This means, when you purchase Hand Cleanse, you're contributing to the safety of an essential worker. You can learn more about Masks for Good here.
Plants Make Everything Better—Our Ingredients
Hand Cleanse is made of 70% ethanol alcohol, which isproven to kill coronaviruses.The alcohol is sustainably sourced from California. Hand Cleanse was formulated and manufactured in Santa Cruz—with the help of biochemist Hardip Kalsi and our partners at S and V Labs.
"Terpenes are compounds that create the aromas and flavors in all plants—and they've been used for millennia for their vast healing properties. They're basically naturally occurring essential oils. And It was a no brainer to add these powerful plant compounds to our formulation. We also added aloe to calm and heal inflamed skin and offset the harsh drying effects of alcohol," says Kalsi.
"Moreover, some terpenes, like pinene, have been proven to help your brain shift from 5th gear to 1st gear, relieving stress, and helping to enhance your mood. It's the terpene pinene that you smell when you're out in the woods, and pinene is one of the reasons being in nature can be so calming. Infusing Hand Cleanse with this terpene was aimed at supporting both your mind and body. So if you're recovering from a stressful situation—which right now can be as minimal as a trip to the grocery store—you get the benefit of germ-killing alcohol, coupled with the comfort of aromatherapy to create an overall sense of calm."
To recap: terpenes are naturally occurring botanicals in plants that create the scents and flavors of everything from the hoppy flavor of a beer to the calming quality of lavender. They're more than just lovely smelling compounds though, they have potent healing properties when used thoughtfully.
Here's a breakdown of the specific terpenes included in Hand Cleanse, and some of their benefits, backed by science.
CINEOLE: Antimicrobial, anti-inflammatory*
Terpene found in Eucalyptus.
Cineole, also known as eucalyptol, is the fragrant terpene that gives eucalyptus trees their aroma, and it is also found in cannabis. Cineole has shownantimicrobialeffects against several different bacterial infections, including staph infections and listeria; viral infections like herpes, mumps, and H1N1; and even many yeasts and fungi. In one study, breathing in cineolealleviated anxiety for patients before surgery.
LINALOOL: Antibacterial, anti-inflammatory*
Terpene found in lavender.
Linalool is the sweet flowery terpene found in lavender, its essential oils, and of course, cannabis. Linalool has shown antiviral activity against thefluandherpes. It's also demonstrated even more reliable results againstbacterial infectionssuch as staph, E. Coli, and the bacteria that cause respiratory tract infections. Linalool also offers calming qualities. If you've ever had lavender tea, you've experienced the relaxing effects of linalool.
LIMONENE: Antiviral, anti-inflammatory*
Terpene found in lemon.
D-Limonene and antiviral terpene, found in lemon peels and lemon essential oil. In one study, D-Limonene was able toreduce viral infectivity of herpes by 100%. Limonene is also great when you're feeling low energy or in a bad mood. Limonene can lift your spirits and help to alleviate stress.
PINENE: Antiviral, anti-inflammatory*
Terpene found in rosemary.
Pinene, a terpene found in rosemary and its essential oil, also showed antiviral activity against herpes and was also able toreduce infectivity by 100%. It has mood-boosting benefits and can help with mental alertness.
MENTHOL: Antiviral, Counteracts Pain*
Terpene found in mint plants.
Menthol is a common terpene found in peppermint plants and in concentrated amounts in peppermint oil—which is often used in products designed to relieve congestion. Menthol is also an antibacterial. In onestudy, it was able to inhibit or slow the growth of 15 different bacterial strains. It also has mood-boosting benefits—its aroma can improve your energy and mental clarity.
Trilogía is a Santa Cruz wellness company. We make products for real human needs for all generations. Later this year, we'll introduce a suite of products to help you sleep, heal, focus, and relax. But in this unprecedented time, we are driven by the mission of our company to create products that address real human needs for all generations.
Let us know what you think!
*FDA Disclaimer: These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.